Kaleidoscope of Colours Inspires Arjowiggins Graphic latest Cocoon campaign

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Arjo Wiggins Cocoon Butterfly

Arjowiggins Graphic, the leading manufacturer of recycled papers, today announces the launch of a new Cocoon global campaign.

The campaign, which uses the tagline, “white, recycled and so much more” showcases a spectrum of colour and range of print finishes on Cocoon.

The campaign features the iconic Cocoon butterfly, inspired by how a caterpillar in a cocoon transforms into a beautiful butterfly. In the new campaign, the Cocoon butterfly appears in a geometrical, technical and coloured design, like that of a kaleidoscope. It reflects the colour and print potential of Cocoon, an established high performing, extra-white and 100% recycled paper.

The campaign, which will be rolled out by Antalis and target designers, printers and end users, will run from October 20th until December 4th, 2015 across 26 countries. It includes an elegant mailer, which features embossing on the front cover and an insert with detachable paper butterfly stickers. The mailers will be printed on Cocoon Offset or Cocoon Silk 300 gsm, depending the country, 4 colour Komori energy efficient H-UV offset and presented in Cocoon Offset 100gsm envelopes.

The campaign is supported by HTML emails and a dedicated website – www.white-and-recycled.com, where customers are encouraged to answer a simple question correctly to be entered into a free prize draw with the chance to win one of two long weekends for two in the colourful Italian village of Cinque Terre and some other surprises for the next 20 winners.

Angela DeVorchik, Operational Marketing Manager at Arjowiggins Graphic UK, comments:

“Our campaign is a great way to showcase the outstanding print performance of Cocoon paper which is high performing, versatile and 100% recycled. We hope the Cocoon campaign will demonstrate to printers and businesses that they can produce high quality printed marketing materials without compromising environmental credentials.”

Mike Bennett, Marketing Manager, Antalis UK says,

“We are pleased to be exclusive stockists of Cocoon, as a range of 100% FSC® recycled certified uncoated and coated papers that have the qualities and appearance of virgin fibre paper but with superior environmental credentials. The printed mailer is an excellent demonstration of the versatility and print finish of an excellent product.”