For their latest Cocoon campaign Arjowiggins Graphic have looked to nature to help showcase the beauty of recycled paper. Inspired by how a caterpillar in a cocoon transforms into a beautiful butterfly, Arjowiggins Graphic’s ‘Biomimicry Campaign’ will use mailers and a website to convey how its Cocoon range has turned waste paper into 100% recycled extra white paper.
Arjowiggins Graphic and Antalis will distribute 40,000 mailers across Europe from the 15th September until 15th November, which will be accompanied by a dedicated campaign website and competition.
The mailers distributed in the UK printed on Cocoon Offset 100% Recycled, FSC® Recycled Certified, 300gsm will transform in to a die-cut 3D butterfly when unfolded. The mailers will be supported by 2 Eblasts, adverts and the English version of the dedicated website: www.white-and-recycled.co.uk
The mailers feature an array of futuristic black, blue and purple colours on the exterior. On the inside the mailers are a stark contrast with shades of pink, blue, green and orange on a bright white background, capturing the light playful colours associated with butterflies. The colourful mailers will also feature an innovative green ‘ECOfilm’ gloss lamination that is biodegradable.
As well as showcasing the high whiteness and finish that the Cocoon Offset papers achieve the mailer will also offer recipients the opportunity to win luxury eco-gifts, including LUSH gift vouchers and a grand prize of a long weekend to Iceland for two lucky winners.
The prizes can be won by entering the ‘Biomimicry: True or False’ quiz on the dedicated website and is available in six different languages, including English, French and German. The competition closes on 15th November with the prize draw taking place on 20th November.
Angela DeVorchik, Operational Marketing Manager at Arjowiggins Graphic, comments: “Our Cocoon range enables us to showcase the high whiteness and finish you can achieve with recycled paper. We hope the Cocoon mailers will demonstrate to printers and businesses that you can produce high quality printed marketing materials without compromising your environmental credentials.”
Natalie Thomas, Marketing Manager at Antalis adds: “When recipients of the mailers transform the flat Cocoon paper into a butterfly they can be reminded of the journey recycled paper has taken to become the beautiful white Cocoon paper they have in their hands.”
The mailers will be distributed to 26 countries by Antalis including the UK, France and Germany. In the UK, Antalis will be sending the mailers to printers, corporates and designers in 100 gsm Cocoon Offset envelopes with a green gloss varnish and a 2% colour tint.
For further information on the entire Cocoon range and to enter the True or False competition visit: www.white-and-recycled.co.uk
For more information, please contact:
Rebecca Ward firstname.lastname@example.org / 0207 908 6453
Notes to Editors
About Arjowiggins Graphic
Arjowiggins Graphic is a leader in the development of innovative environmental paper solutions, offering consistently high quality coated and uncoated recycled papers. The branch is part of Arjowiggins, the world’s leading manufacturer of creative high-tech materials and papers. With over 4,000 employees and 20 paper mills around the world, Arjowiggins generates sales of around €1 billion. Arjowiggins is a fully owned subsidiary of Sequana.
Cocoon consists of a comprehensive range of coated and uncoated recycled papers manufactured from 100% and 50% FSC certified recycled de-inked pulp produced using pioneering methods at Greenfield S.A.S. mill. The products offer the same performance standards as virgin fibre papers, with excellent runnability, printability and whiteness and are available in weights ranging from 80 gsm – 400gsm. Cocoon satisfies the strictest environmental standards and has been certified as follows: European Ecolabel, FSC Recycled-certified, OHSAS 18001, ISO14001 and ISO 50001.
Antalis is one of the leading distributors of communication support materials in the UK and Ireland. Supplying a market leading range of over 13,000 products which includes papers, envelopes and consumables, as well as packaging and visual communication products. Antalis UK has 15 logistic centres across the UK and Ireland.
Antalis is the leading European distributor of paper and packaging materials, ranking #3 worldwide, with sales of 2.7 billion Euros in 2012. Our 6,000 employees serve more than 135,000 print and business customers worldwide, in 45 countries. Antalis and Arjowiggins are fully owned subsidiaries of Sequana.
Donwload our press release here: PR Cocoon campaign 2014