The Italian Panino Academy was created to define the identity and promote the uniqueness of the Italian panino around the world; enhancing it to make it an icon of the Made-in-Italy distinction. For the publication of its magazine, Panino Italiano, the Academy chose the eco-sustainable paper and environmental calculator of Arjowiggins Graphic.
24 July 2017 – Panino Italiano magazine was created by the Italian Panino Academy to bring to the world the culture, products, history, sites, and flavours of the Italian panino. Its aim is to present the latest from the world of food and Italian gastronomic culture, with a specific focus on panini, products, producers, and different types and styles of consumption. Its editorial guidelines are the same as those of the Academy: sensitivity to the values of the land and attention to sustainability. Those values are applied not just to food, but also to the vehicle used to convey the magazine’s message, by using Arjowiggins Graphic’s Reprint Offset recycled paper and its environmental calculator — a unique tool for calculating raw materials savings and the ensuing ecological benefits of choosing to publish on recycled paper, rather than virgin-fibre paper.
The magazine, directed by journalist Anna Prandoni, is available on amazon.it, at selected news-stands in Milan, Rome, and Bologna, in some supermarket book corners, fast-food dining venues, airports and train stations, and in the prestigious Hoepli Bookstore in Milan. It is currently published twice a year.
By choosing to print on this range of paper, the Italian Panino Academy spared more than 2,000 kg of waste materials from landfill, 4,000 kg of wood, 375 kg of CO², around 4,000 km of road-travel based on an average European car, 64,000 litres of water, and 9,000 kWh of energy.
“We decided to use recycled paper to support our policy of caring for the environment by significantly promoting and contributing to energy-saving, reducing carbon emissions, and the conservation of natural resources; all of which are values we hold dear. The environmental calculator is a tool that we liked from the outset, because it gives us the means to clearly and easily show the benefits of using recycled paper, with features that enable us to offer a product with great colour-rendering and visual impact,” explained Barbara Rizzardini, director of the Italian Panino Academy Foundation.
The high-quality printing results and attention to environmental sustainability achieved with Arjowiggins Graphic recycled paper are the main drivers behind the emergence of numerous printing projects. Projects that incorporate real needs, such as searching for green solutions, and making an effective communicative impact. Panino Italiano Magazine was printed on non-varnished Reprint Offset paper, with a high level of whiteness, excellent opacity, and produced using 60% recycled fibres. This type of paper is suitable for large areas of text and guarantees high image-quality for both colour and black-and-white pictures.
Arjowiggins Graphic is the leading supplier of environmentally-friendly and innovative solutions for printed communications. Its top priority is the development of eco-friendly recycled papers, that integrate the latest technological innovations to give its clients unrivalled levels of quality and performance. It is a division of Arjowiggins, the world-leading manufacturer of technical and creative papers. With around 2,800 employees and a turnover of €710 million, Arjowiggins is the manufacturing division of Sequana. www.arjowigginsgraphic.com
The Accademia del Panino Italiano—or Italian Panino Academy—is a cultural foundation created with the objective of defining the identity of the Italian panino, distinguishing its values, and promoting its uniqueness to make it an icon of the Made-in-Italy cachet in the world of food and lifestyle. The Italian Panino Academy is an integrated project that uses an array of tools and activities to give not only gastronomic and cultural meaning to the Italian panino, but also one of entrepreneurial prospects.
The Academy is moreover a home of knowledge, detailed study, and a meeting place capable of fostering new approaches and projects. It facilitates undertakings that bring together experts in the field: producers, gastronomic artisans and innovators, designers and chefs, big names and small names alike.