Do you believe in recycling?

19-11-2012 13:42

NEW CYCLUS CAMPAIGN HELPS SUPPORT CHILDREN IN RWANDA

As part of its new Cyclus campaign, Arjowiggins Graphic, a leading manufacturer of innovative environmental paper solutions, is supporting the charity SOS Children’s Villages with both a donation and school exercise books to help over 1,600 Rwandan children with their school education.

This worldwide Cyclus initiative supporting SOS Children’s Villages has been rolled out in 32 countries and in 22 languages across the UK, Europe and Overseas markets. In total the campaign will see 61,500 mailers and 9,400 sample packs distributed. Each time a customer requests a sample pack of Cyclus from the dedicated campaign website http://www.cycluspaper.com an A4 school exercise book produced on Cyclus 100% recycled paper will be donated. 

The exercise books will be distributed through SOS Children’s Villages, which helps 1,649 children in Rwanda each year gain an elementary education. Through this campaign Arjowiggins Graphic will be supporting four schools in Rwanda. The schools are based in Byumba, Gikongoro, Kayonza and the Rwandan capital Kigali.

The campaign launched in October and based around the theme ‘Do you belive in recycling’ commenced with a mailer designed to promote the sustainable nature of Cyclus and its 100% environmental commitment – using imagery of items that are ‘upcycled’ from different materials. This imagery includes a clock made from an old bicycle wheel, a children’s toy cooker created from old tin cans and a table made from discarded magazines There will also be two e-blasts during the campaign directing people to the dedicated website.

 

Angela De Vorchik, Operational Marketing Manager at Arjowiggins Graphic, comments:

“This campaign gives Arjowiggins Graphic an opportunity to deliver a positive social impact beyond the promotion of sustainable manufacturing, namely supporting the education of children in poverty. The whole creative behind the campaign perfectly visualises the 100% environmental commitment that is so integral to the Cyclus brand and will hopefully encourage our customers to consider a 100% recycled paper when they next choose a print job.”

 More features about the Cyclus campaign on YouTube.

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