Some people go all the way and live out their passion, simply because they can’t resist it. In a new campaign, the leading brand of recycled paper, Cyclus, let four such people reflect the significance of communicating core values.

The new mailer campaign consists of a brochure displaying the making of Cyclus recycled paper and four brochures each of them with a portrait of people with a specific passion and an uncompromising attitude in common.

The four passionate persons displayed are a sexy, Swedish rockabilly chick, a sensitive Dutch tattooist, a wild Danish Viking and a dedicated American Manga fan. You can meet them all and get a glimpse of their exciting worlds on www.cyclus.dk. The campaign site also tells the story about Cyclus’ No Co2mpromise attitude towards environmental values and quality.

The campaign address the powerful visual recognition of Cyclus' environmental values, savings of energy and water compared to virgin paper and the very low emission of carbon, being a beautiful paper that achieves a perfect look and feel for your story. The brochures are printed on our different grades of Cyclus in selected substances so you can have the range first-hand.

The mailer is now on its way to more than 50.000 people in 25 countries all over the world. By signing up for the Cyclus’ newsletter on the web, the recipients get a great, large Rockabilly poster and the chance to win a fabulous Tattoo T-shirt.

See the campaign site and get the chance to win a T-shirt on www.cyclus.dk