- Il calcolatore ambientale
Quando si parla di comunicazione stampata le carte riciclate rappresentano la scelta più verde perchè per produrle si usa meno energia, meno acqua, diminuiscono le emissioni di carbonio rispetto alla produzione di una carta a fibre vergini e si riduce la pressione in discarica perchè si evita l’accumulo di rifiuti (la carta può essere riciclata fino a 5 volte).
In media la produzione di carte a fibra vergine necessita il doppio della quantità di energia che si utilizza per produrre carte riciclate. Grazie all’innovazione dei processi le carte riciclate sono oggi bianche come le carte non riciclate e garantiscono performance di stampa ottimali.
Produrre una tonnellata di carta riciclata necessita di 27.000 litri d’acqua in meno rispetto alla produzione di una tonnellata di carta con fibra vergine.
Riciclare riduce le emissioni di CO2 del 55% rispetto all’incenerimento della carta.
Il processo di creazione della carta riciclata necessita il 35% in meno di energia rispetto alla creazione di carta a fibra vergine.
Per produrre 1 tonnellata di carta riciclata Cocoon vengono utilizzate 1,2 tonnellate di macero cartaceo. Per produrre 1 tonnellata di carta a fibra vergine si utilizzano 2,5 tonnellate di legno.
Accumulare carta da macero in discariche significa produrre gas metano che è 23 volte più dannoso per l’ambiente rispetto alla CO2.
In media produrre carte a fibra vergine e il successivo passaggio in inceneritori consuma il doppio dell’energia che prevede la fabbricazione di carta riciclata.
The Arjowiggins Graphic range of recycled papers contain between 60% and 100% of recycled fibres. Le Bourray, one of the French manufacturing plants, specialising in 100% recycled paper with the Eural brand (producing 110,000 tonnes per year), was already responding to the increasing demand for recycled paper.
In 2008, Arjowiggins Graphic acquired the French manufacturing plant of Greenfield – the European leader in FSC®-certified high-quality recycled pulp. Through this acquisition, Arjowiggins Graphic increased its annual production of recycled pulp by 150,000 tonnes and confirmed its global strategy of integrating the entire initiative.
Besides the obvious environmental and social benefits, using recycled paper can be an asset to organisations in the fields of:
Brand – using recycled paper is good for your brand as it demonstrates a commitment to the environment.
CSR – the environment is part of most CSR policy’s and choosing recycled paper can be part of the solution to meeting this commitment.
Communication – Visual way of upholding brand values.
Endorsed – the use of recycled paper is scientifically endorsed by UNEP (United Nations Environment Programme), WWF and Greenpeace.
Environmental Benefit Statement – by using Arjowiggins Graphic recycled papers, you can show the environmental savings you have made with an ‘EBS’. This will show the exact amount of landfill, CO2, wood, water and energy you have saved by using recycled paper.
By using recycled papers and by picking a printer who is committed to the environment, you can ensure a totally environmentally minded approach to printed communications. Our recycled papers offer printers the opportunity to gain environmentally accreditations such as ISO 14001, FSC and PEFC.
Research and innovation in the recycled paper industry now means that printing on recycled paper does not mean approaching the design or printing process in a different way.
All our recycled papers meet the requirements and expectations of the professional printer providing a product that deliver on runnability, printability, offer the desired finish.
As virgin fibres papers, our recycled papers deliver superb on-press performance (offset and digital presses for those which are suitable) with excellent opacity for heavy ink loads, very good bulk, runnability and exceptional drying times.
Recycled papers are available in a range of whiteness; from natural to a bright white shade. Our whitest papers do not look recycled and are comparable to leading virgin fibre papers; whereas our natural papers have the aesthetic historically associated with recycled paper. But both look very clean without ink particles.
The Greenfield de-inking plant rigorously selects the waste paper it re-uses, focusing exclusively on very high-quality papers (office paper, archives and other papers with a low ink coverage), thus ensuring that the recycled pulp produced is of a very high quality and extremely white.
The high whiteness is also the result of the innovative concepts involved in the recycling and bleaching processes used at Greenfield. The recycled pulp undergoes 3 separate cleaning loops specially designed to very effectively de-ink the paper without the use of chlorine.
“Catalogues printed for the Louvre Museum have to combine an excellent printed result and longevity. The quality and finish of our books on Satimat green is exceptional, and our printers appreciate working with this paper which has aesthetic qualities and excellent performance on press. Le Louvre has also made a commitment to the environment. By choosing to print our books on Arjowiggins Graphic recycled papers we can publish the environmental savings we have made by printing on Satimat green.”
Violaine Bouvet-Lanselle, Chief of the Service of the Editions of the Louvre Museum
“We’re really excited to be working with Arjowiggins Graphic to produce Green Futures. Their papers prove that you can still produce a gorgeous, glossy magazine without sacrificing your environmental responsibilities. The Environmental Benefit Statement or ecocalculator is a great way to bring that decision to life, and engage people with the benefits of printing on recycled paper.”
Anna Simpson, Editor of Green Futures in the UK.