The recycled pulp production process uses a multi stage cleaning process. It uses biodegradable cleaners and chlorine free bleaches. The recycled pulp passes through 3 separate cleaning loops designed to be extremely efficient at extracting ink and are chlorine free.

The recycled pulp production process uses a multi stage cleaning process. It uses biodegradable cleaners and chlorine free bleaches. Sodium Hydrosulphite, a reductive bleach, is used to remove colour from the fi bres and Hydrogen peroxide; an oxidative bleach, is used to brighten the fibres. It's a sustainable process, for example the Hydrogen peroxide breaks down into water and oxygen upon disposal. This leads to a high quality and white recycled pulp, so very limited quantities of optical brightening agents are added to enhance the whiteness and brightness of the paper. Although the de-inking process uses water and chemicals, it is still less harmful to the environment than the manufacturing process of making paper from virgin fibre.

The result is a paper with a whiteness of 150 CIE produced with the environment very much in mind.