A key player in sustainable transport, RATP, the fifth biggest public transport company worldwide, extends its commitment to sustainability to its communication services, by using environmentally-friendly paper for the company’s various communication needs (annual report, financial reports, brochures…). The extra white, 100% recycled paper range Cocoon from Antalis, Europe’s leading paper merchant, was chosen for all of their publications thanks to its strong environmental performance and excellent printing results.
“Cocoon is very pleasant to the touch and is also good value for money. These qualities, combined with its positive environmental credentials which correspond to our CSR strategy, make the Cocoon paper range an ideal choice for our service”, stated Ariane Ramboer, head of Corporate Communications and CSR Reporting. “Furthermore, we were impressed by its performance as even dark photos for example printed perfectly. I’ve only had positive feedback internally, so much so that other teams in the communications department have also been won over, and now use Cocoon”.
The RATP’s corporate communications service continues to print documents such as activity and finance reports as these strategic documents are often handed in person to elected officials or key figures at events or trade shows. In addition, these types of publications are more easily read in print format than on a screen.
Paper is also the medium of choice for the company’s social, economic and services brochures. “For each of our publications we wanted a simple, elegant paper with good bulk. Cocoon perfectly meets all of these criteria. Another considerable benefit is that the paper is made in France”. Thanks to the environmental calculator available on the Antalis website, the RATP can quickly see the natural resources saved by using recycled paper.
“Paper is essential in any comprehensive CSR policy” stresses Stéphane Courtot, President of Antalis France and managing director of Antalis Western Europe. “By using recycled paper or paper made from certified virgin fibres, companies such as the RATP also act as responsible citizens by supporting the development of sustainably-managed forests”.
Cocoon is a 100% recycled paper, with a five star rating according to the Green Star System, a classification system which takes into account essential information on the origin of the fibre and the manufacturing process. It attributes each paper product a star rating from zero to five ‘green stars’, based on its environmental performance.