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ARJOWIGGINS GRAPHIC LAUNCH PARTNERSHIP WITH INNOVATIVE HIGHDR’O PROJECT

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Cocoon brand to be an official partner for project developing the first eco-friendly cloud seeding technology 

 

Arjowiggins Graphic, the leading manufacturer of recycled papers, has announced that Cocoon will be an official partner to the innovative HighDr’O cloud seeding project for one year starting from 15th November 2017.

The HighDr’O project is developing an eco-friendly cloud seeding solution, a technology which uses bacterial substances dispersed into the air to alter the microphysical processes within clouds to generate rain. Using a rocket, able to transport the cloud seeding bacterial substance up to 2000 metres high, the project hopes to combine biotechnologies with aeronautic skills to induce rain in dry areas, helping to fight malnutrition and starvation caused by water shortage. HighDr’O is the first cloud seeding technology to use 100% non-harmful ecological bacteria, avoiding any damage to the surrounding environment and ecosystems.

Cocoon is Arjowiggins Graphic’s innovative range of extra-white, 100% recycled, FSC® Recycled certified papers – engineered from high-quality office waste paper. The partnership is a perfect matching of values with both Cocoon and HighDr’O clearly reflecting values of innovation, technology and environmental awareness and responsibility.

 

Whilst still in the testing phase, several rockets have already been launched successfully. However, the bacteria is still under development with extensive laboratory testing needed. As an official partner, Cocoon will offer the financial support needed to continue testing and development, whilst launching a campaign to help generate awareness and visibility of the ground-breaking project in hopes of achieving more much needed sponsorship. In partnership with Antalis, the worldwide promotional campaign will launch on 15th November to over 30 countries including UK, France, Spain, Russia, South Africa and the Middle East. The campaign will be supported through a social medial campaign, as well as direct mailers and eshots sent out to graphic designers, corporates and printers.

Arjowiggins - Cocoon Campaign Nov 2017

Angela De Vorchik, Operational Marketing Manager at Arjowiggins Graphic UK, says: “With a clear alignment of values, we’re delighted to be an official partner of HighDr’O and to have the opportunity to be a part of their incredible journey. The potential of HighDr’O is inspiring and we look forward to seeing the progress made throughout our partnership and beyond.”

 

Valentine Baron, Communication Manager, HighDr’O says: “We are delighted to have the support of Cocoon in funding and raising awareness of this innovative and ground-breaking project.  Additional testing is essential to see this project through and we’re looking forward to working with Arjowiggins Graphic to bring this exciting project to the next stage of development”.

 

The HighDr’O project has already been showcased at the Global Positive Forum in Paris, at which under the patronage of President Emmanuel Macron, the world’s change makers are acknowledged for their efforts to drive the positive revolution for the benefit of future generations.

The project is run by engineering students from IPSA and biotechnology students from Sup Bio’Tech in France and is in partnership with Centre National d’Etudes Spatialise (CNES), the French governments agency responsible for sharping and implementing France’s space policy.

 

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For more information or for accompanying images, please contact:

Philippa Milner: philippa.milner@anotherword.com  / 07880 887613

Lynda Redington: lynda.redington@anotherword.com / 07946 355547

 

Notes to Editors

 

About Arjowiggins Graphic

Arjowiggins Graphic is a leader in the development of innovative environmental paper solutions, offering consistently high quality coated and uncoated recycled papers.  The branch is part of Arjowiggins, the world’s leading manufacturer of creative high-tech materials and papers. With over 2,800 employees and 13 paper mills around the world, Arjowiggins generates sales of around €710 million.  Arjowiggins is the manufacturing arm of Sequana.

About Cocoon

Cocoon is our innovative range of extra-white, 100% recycled, FSC® Recycled certified papers – engineered from high-quality office waste paper.

Cocoon 100% recycled extra-white paper is an extensive range of uncoated and coated papers. The range includes – Cocoon Offset and Preprint, Cocoon Silk and Gloss, Cocoon Envelope, Cocoon Office and Cocoon Jet. There is also an addition to the range of Cocoon 60% recycled in a Silk and Gloss finish.